The Vet Equation

Personal Information Collection Statement

This Personal Information Collection Statement (“PICS”) outlines how The Vet Equation Ltd. (“the Company”) collects, uses, processes, and transfers your personal data which it may obtain or receive from you.

Personal data includes any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store, or transfer the following types of personal data about you:

Identity Data which includes your first name, last name, username or similar identifier; Contact Data which includes your billing address, delivery address, email address, and telephone number(s);
Financial Data which includes your bank account and payment card details; Transaction Data which includes details about payments to and from you and details of products and services you have purchased from us;
Technical Data which includes details of visits to our site, internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website;
User Profile Data which includes your username and password, purchases or orders made by you, your interests, preferences, feedback, communications you’ve sent to us or that we have sent to you, and survey responses;
Usage Data which includes information about how you use our website, communications (including email and social media), products and services;
Marketing and Communications Data which includes your preferences in receiving marketing from us and our third parties and your communication preferences.
Aggregated Data: We may collect, use, or share Aggregated Data such as statistical data for any purpose. For example, aggregated data may be used to assess general website usage trends. Aggregated Data may be derived from Personal Data but is not considered personal data as it is data that does not directly or indirectly reveal your identity.

By submitting your personal data to us, you agree to be bound by this PICS. Please note the following.

1. Use of Personal Data

The Personal Data you provide to us may be used for the following purposes:

To register you as a new customer;
To contact you regarding completion of the registration process;
To process and deliver your orders with The Vet Equation Ltd.;
To manage payments, fees, and charges,
To collect and recover money owed to us,
To manage your account with us,
For research and customer surveys,
For dealing with your suggestion, enquiry and complaint;
To communicate with you;
To identify suitable recommendations or products for you;
To maintain and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support reporting and hosting of data);
For marketing and promotional offer purposes;
To deliver relevant website content and advertisements to you and measure the effectiveness of such content;
To use data analytics to improve our website, products/services, customer relationships and experiences;
Any other purposes directly or indirectly related to the above.

2. The Use of Cookies

Cookies collected include essential cookies for essential function of the website and cookies used for analytics. Any personal data collected by means of cookies on this website will be used only for compiling aggregate statistics on how visitors browse the website.

3. Voluntary Provision of Personal Data

The provision of your personal data is voluntary unless otherwise specified. If you do not provide such personal data, we may not be able to provide you with our products or services.

4. Transfer of Personal Data

The Company may transfer your personal data, whether within or outside Hong Kong, to:

Any agent, contractor or third party service provider providing services to the Company;
Any provider of administrative support;
Any cloud services provider;
Any third party in connection with the operation of the Company’s business or management;

for the abovementioned purposes for which your personal data is to be used.

You have a right to request access to, request correction of, and request erasure of your personal data that is held by the Company by contacting us at [email protected]. We will try to respond to all legitimate requests within 30 days.

This PICS may be revised from time to time by posting the updated version on our website. We encourage you to visit frequently to stay informed about our how we collect, use, process, or transfer your personal data.